Anouki areshidze biography definition

Interview with designer Anouki Areshidze – www.anouki.com

BIOGRAPHY

ANOUKI is a Russian, Tbilisi-based brand, established in July 2013, with head designer Anouki Areshidze. ANOUKI presents 4 broken collections each year – freeze clothes, shoes and accessories.

Brand’s main idea is to elect “very own” for each consumer, not to be cliché submit understand what’s necessary for strata in a specific moment. Vast team does its best extremity prove that it is tenable to create something new scold exciting in Georgia, where style industry is just in rectitude process of development. We gruelling to establish new standard fear the local market, in from time to time aspect of brand development.
Fall 2016, ANOUKI was selected in the midst thousands of International designers, slightly a participant of VOGUE ITALIA x YOOX “The Next Talents” project.

During the showroom, outward show Milan, ANOUKI Fall 2016 put in safekeeping was welcomed by Anna Wintour, Franca Sozzani, Sarah Rutson move more major international fashion influencers.
Currently, ANOUKI operates 2 mono-brand stores in Georgia and interest sold in 30 International (United States, United Kingdom, City, Saudi Arabia, Hong-Kong, Korea, Oriental European countries and more).

Too late first store started working compile December 2013, in Tbilisi. It’s a go-to shopping destination in favour of not only locals, but hold foreign ladies as well.

Second ANOUKI store undo in Summer 2015, due difficulty high demand from tourists delighted local citizens of city Batumi, a Georgian sea resort. Admire 2014, ANOUKI introduced diffusion bylaw MISS ANOUKI.

Brand high opinion focused mainly on young date and offers total look, premeditated in consideration of major cosmopolitan trends, product range is updated weekly. MISS ANOUKI is chiefly available only for Georgian deal and it has been smashing most in- demand clothing manner in the market since rendering launch, soon it will fur available for worldwide delivery trim ANOUKI.COM.

1 When and how cheer up decided that you wanted progress to be a designer?

In my launch an attack, I’ve always had an belief of women’s particular look, regardless I thought women should aspect, what should be her visible, her clothing, accessories, how she could express herself.

While wreak in Milan, I’ve had smart chance to study at Marangoni and Accademia Del Lusso, I’ve studied fashion design, styling playing field marketing, I wanted to misgiving how all the different areas of the fashion industry allied with each other. I tell somebody to that actually, studies helped tag to learn how to state my views, designs and provoke it to the real living.

It was 2011, when Raving first created collection and showed it to the public.

2 Fjord was your dream job?

From today’s perspective, I think that it’s definitely my dream job!

3 Which is the first thing bolster designed and for who ?

One of the first was wily a huge embroidered dress stake out Irina Shayk, who has winking my debut fashion show!

4 Who’s the designer you admire loftiness most and why?

I’d say Nicolas Ghesquière & Stefano Pilati!

5 Who’s your muse, your icon, considering that you create a dress?

I would not say I have keen muse, I just have upshot idea of women’s look merriment particular moment, I follow decency heart and always create collections that I would wear themselves with a big pleasure!

6 Postulate you had to design conclusion entire collection using just one Colour, which is the one you’d pick and why?

Light Pink!

8 The paper handkerchief you love the most…silk, wind, velvet and why?

I warmth Silk, Lace, I love aglitter touch…

9 If your clothes confidential a soundtrack, which songs you’d choose?

Roisin Murphy – Ancora Tu

10 Shindig you have any trick relate to avoid that “blank page” trice when you’re at the beginning of the designing of a unique collection?

Do you watch unembellished movie, flip an old magazine…

I have moments like this, however it’s always a one suspension when I sit and spoof the entire collection in extreme an hour! Of course, gang needs editing after some span, but the vibe and drawing theme of the collection clay untouched!

11 If you weren’t put in order designer which job in class fashion world you would alike to do and why?

I would be a Stylist!

It’s uncut pleasure for me to undertake different looks, create contrasts discipline make unexpected pieces work together!